🛒
US Retail E-Commerce vs Traditional Retail
Track the shift from traditional retail to e-commerce. Data from FRED (ECOMSA, RSXFS).
Last updated: 2026-08-26 · 360 observations
E-Commerce Sales
$0M
— YoY
Total Retail
$660,047M
+5.01% YoY
E-Commerce Share
0.0%
of total retail
Latest Date
Jul 2026
Last updated: Aug 26, 2026, 12:00 AM UTC·Source: FRED
E-Commerce vs Total Retail Sales ($M)
E-Commerce Share of Total Retail (%)
Historical Data (Last 36 Months)
| Date | E-Commerce ($M) | Total Retail ($M) | E-Com Share % | E-Com YoY % |
|---|---|---|---|---|
| Aug 2023 | — | 595,191 | —% | — |
| Sep 2023 | — | 598,956 | —% | — |
| Oct 2023 | 276,781 | 595,517 | 46.48% | +9.55% |
| Nov 2023 | — | 593,567 | —% | — |
| Dec 2023 | — | 594,256 | —% | — |
| Jan 2024 | 283,038 | 588,944 | 48.06% | +7.63% |
| Feb 2024 | — | 593,206 | —% | — |
| Mar 2024 | — | 595,969 | —% | — |
| Apr 2024 | 288,822 | 595,676 | 48.49% | +7.08% |
| May 2024 | — | 600,372 | —% | — |
| Jun 2024 | — | 599,979 | —% | — |
| Jul 2024 | 295,249 | 605,814 | 48.74% | +7.29% |
| Aug 2024 | — | 603,601 | —% | — |
| Sep 2024 | — | 608,774 | —% | — |
| Oct 2024 | 300,329 | 612,772 | 49.01% | +8.51% |
| Nov 2024 | — | 616,344 | —% | — |
| Dec 2024 | — | 621,713 | —% | — |
| Jan 2025 | 297,701 | 615,145 | 48.40% | +5.18% |
| Feb 2025 | — | 616,636 | —% | — |
| Mar 2025 | — | 625,420 | —% | — |
| Apr 2025 | 303,284 | 624,272 | 48.58% | +5.01% |
| May 2025 | — | 616,540 | —% | — |
| Jun 2025 | — | 620,791 | —% | — |
| Jul 2025 | 310,817 | 628,581 | 49.45% | +5.27% |
| Aug 2025 | — | 632,149 | —% | — |
| Sep 2025 | — | 632,395 | —% | — |
| Oct 2025 | 317,999 | 631,346 | 50.37% | +5.88% |
| Nov 2025 | — | 634,477 | —% | — |
| Dec 2025 | — | 634,830 | —% | — |
| Jan 2026 | 327,861 | 634,949 | 51.64% | +10.13% |
| Feb 2026 | — | 641,038 | —% | — |
| Mar 2026 | — | 653,772 | —% | — |
| Apr 2026 | 340,244 | 657,830 | 51.72% | +12.19% |
| May 2026 | — | 663,604 | —% | — |
| Jun 2026 | — | 665,054 | —% | — |
| Jul 2026 | — | 660,047 | —% | — |
Sources
• ECOMSA: E-Commerce Retail Sales (US Census via FRED)
• RSXFS: Advance Retail Sales (US Census via FRED)